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Market Opportunity Competition Regulatory Reimbursement Company SWOT Channel ROI
MARKET ANALYSIS
Analysis develops a comprehensive picture of the needs in the market and how the market operates culminating in the identification of the "key factors for success".

Defining the Opportunity
What are the needs of the market by segment and what is the opportunity in each segment?

Competitive Analysis
Understanding the competitive environment using Porter's 5 forces competitive analysis

Financial Analysis
What investment is necessary to make a profitable opportunity?

Defining the Opportunity
What are the needs of the market by segment and what is the opportunity in each segment?
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